The development of consumerism in India is largely underpinned by the transformed role of woman from a bread-maker to a breadwinner. Numerous products, already introduced or in the offing, specifically address the problems of modern Indian woman. Ready-to-eat Meal (RTE) is one such category of foods that has been developed to liberate women from mundane kitchen chores and help them use their time more productively With rising proportion of working women, it is just a matter of time when RTE foods will become a frequently used commodity in an average household. The size of the foods and beverages sector in India today is Rs 3,350 bn. Of this, the semi-processed and RTE packaged foods segment constitutes merely 2%. However, the RTE segment is growing at 20%, which is twice the growth recorded by the Indian foods and beverages industry. The potential of the Indian RTE foods market has attracted global giants like Kellogg's and seen the emergence of domestic; majors like Amul, ITC, and MTR foods